Thursday, November 17, 2011

Fighting Spam!

It's been nearly a decade since spammers and their enemies begun evolving competitively. As with the classic cheetah/gazelle model originally formulated by Darwin, each time one group becomes a little faster or more agile, its adversaries develop traits for outwitting and outrunning it.

In addition to wasting people's time with unwanted e-mail, spam also eats up a lot of network bandwidth. Consequently, there are many organizations, as well as individuals, who have taken it upon themselves to fight spam with a variety of techniques. But because the Internet is public, there is really little that can be done to prevent spam, just as it is impossible to prevent junk mail.

Nobody wants it or ever asks for it. No one ever eats it; it is the first item to be pushed to the side when eating the entree. Sometimes it is actually tasty, like 1% of junk mail that is really useful to some people.

The number of unsolicted commercial electronic messages received by the average American in 2001 was 571, according to Jupiter Media Metrix. By 2006, Jupiter says, that number will increase to 1,400, with more than 206 billion spam messages going out over the course of the year. While these numbers are notoriously difficult to calculate, every survey and ISP record points to dramatic increases in spam, sometimes as much as 300 percent year over year. One reliable indicator of the problem's magnitude is the size of the anti-spam effort. The range of tools available to ISPs, enterprises and consumers in the fight against spam grew considerably during the Web bubble. Simultaneously, heavyweight Web marketers and interactive ad players have been scrambling to distinguish their services from the bad guys, as well as to counteract growing calls for government controls on digital marketing.

In one of the biggest such moves, the Direct Marketing Association (DMA), through its subsidiary, the Association of Interactive Marketing (AIM), has released online commercial solicitation guidelines in an effort to promote high ethical standards among marketers. The rules require that members let e-mail recipients know how they can refuse future mailings and allow consumers to prevent the sale or rental of their addresses

Monday, November 7, 2011

Website Hosting - Domain Names

When you go to obtain website hosting, you will need to choose a domain name for your website. This can be done through your host, which is likely to offer you a discount on the domain, such as a percentage off of the price or even a free domain when you choose them for your website hosting needs. The most ideal domain would be your business name. However, for many reasons that might not be a possibility.

Your domain name is your website's calling card. It is the first thing seen when a person visits your site, it can even be a deciding factor as to rather or not the person will even visit. That is right; a person will decide rather to visit your website or not, based on the website address (domain name).

When you are looking for website hosting, you often consider domain names last. Your website domain name is perhaps on of the most important aspects of your entire website. You could have the flashiest, most professional design on the entire internet, however, without the right domain name all of that will be pointless.

One reason might be that the domain is already taken, you might choices with different extensions such as .net, .us, .org, or other such extensions, but you need to remember that people usually remember .com, so you should strive for that. Another reason might be the length of your business name, such as Joe's Bar, Grill, and Dance club. Now, you can have a lengthy domain if you really want it like joesbargrilldanceclubdotcom, but look at that, would you remember it?

The key point in a domain is to make it easy to remember and catchy. Think about your business, consider the business name and what you offer. You want the name of your website to stay in their thoughts and easy to remember. With the Joe's Bar, Grill, and Dance Club, you might consider joesdotcom, jbgddotcom, or something to that effect.

When you do choose a few names, look at each one and determine rather you, yourself, would be able to remember it. Would that name stick in your mind? Would it tell you exactly what the business has to offer?

Monday, October 31, 2011

How To Get Multiple Backlinks From Article Submissions

One of the keys to ranking well in the major search engines Google, Yahoo!, and MSN is having lots of links to your website. But sometimes it's challenging to get those links – while once trading links was the way to do it, today it's hard to get those links with quality websites. This is partly because there's not a lot of room on those websites anymore, but it's also because reciprocal links, the way backlinks used to be arranged, aren't as attractive to the good sites. You get much more out of a link to a more popular site than they get out of a link from yours.

But if you offer something in exchange, your odds of getting that link go up a lot. The currency of exchange on the Internet is knowledge – quality website content. That's why many webmasters are turning to article submission services to promote their websites.

Using Articles to Get Links

Original articles placed on other websites are a fantastic way to get links back to your site. Not only do original articles showcase your knowledge and skills, they also include something called a "resource box" at the end. This box contains your name with two or three lines of information about you and your business, and a link back to your website formatted in any way you wish.

Services like RCPLinks.com use original articles to place your one-way links. With specialized submission software, they can get your articles, containing your resource box, out to hundreds of websites. Once your article is posted, each of these websites will send out a one-way link to your site from that resource box; even better, the sites your article is placed on have good rankings on Google themselves.

Whatever Happened to Reciprocal Links?

Once upon a time, something like a year or two ago in the fast-moving world of the Internet, reciprocal links in which you agree to link to someone if they link to you were a great way to make your site look popular. But the techs at Google and other search engines figured this out. Their search engines have been cataloguing who links to whom for a while, and it wasn't hard to figure out which pages linked to one another for no discernable reason except to spam links, and exclude those links.
This makes one-way links incredibly valuable. They're the primary link type you can be certain will count for you in the search engine races.

Reciprocal Links: Not Dead Yet

Despite the controls the search engines place on reciprocal links to prevent artificial inflation of your site ranking, there is still a place for reciprocal linking.

Sites that link to one another and that have some similarity in content are the ones that search engines still use to add to your rankings. But you can't do this with an automated submitter, though many online companies would like you to think you can.

Instead, you need to research manually and individually each potential link partner. You'll need to identify the partner, determine the site's suitability and compatibility for yours, and contact the webmaster to propose an exchange of links. This is amazingly time-consuming, but over time trading links can help you build your site ranking.

The best way to get your website jump-started in the rankings is through article submission. In the beginning, you need the web equivalent of a nitric oxide boost, not incremental steps. Trading reciprocal links can come later, when you have more time to devote to climbing in the ranks.

Saturday, October 29, 2011

Pop-up Windows: Are They an Effective or Annoying Internet Marketing Tactic?

In the not too distant past, pop-up windows were all the rage for marketing on the internet. Every time we opened a web page, we were bombarded with various offers of goods or services. It had gotten to the point where surfing the internet was like playing a video game-Kill the Pop-ups or Die Trying. When the ads popped-up, we had to try and close them out before another one popped up. It seemed we spent more time shutting down pop-ups then we did actually surfing.

That is precisely why we have seen a decline in the use of pop-up windows on the internet today. Surfers simply disregard the pop-ups and usually just close the window without even bothering to read the ad. Too many pop-up ads can also cause the user to leave your site. You have valuable information to offer, but nobody will see it. Their time is valuable and they are not about to waste it closing out numerous pop-up ads.

Despite these setbacks, studies have shown that pop-up windows remain an effective method of internet marketing.

Is there a way that pop-up windows can be less annoying, yet still be an effective marketing tool?

Yes! Consider placing the pop-up where it can be seen upon exiting your site instead of entering. This allows the surfer to obtain the information they came for without being hassled by frequent advertisements and offers. The surfer leaves your site with a positive attitude and is more likely to respond to the pop advertisement.

This type of ad is known as the pop-under window। Here is how the pop-under works. When the surfer comes to your site, the ad is opened up discretely behind your web page. The person visiting your site obtains the information they came for. Upon exiting, they will see the ad. Now, they are more likely to respond because you have taken care of their needs first. Since the surfer is satisfied that he has achieved his objective, he is now open to other ideas; namely responding to your pop-under advertisement.

Let's talk about some ways that you can make your pop-windows, whether pop-ups or pop-unders, more effective. Here are 6 ways to effective pop-windows:

First and most important, the pop-window should be easy to "escape" from. If the surfer has a hard time closing it out, she will likely become frustrated and leave your site altogether. Either use a button that allows the surfer to close the window or be sure that the "x" is easily visible. Another method of effectiveness is to use a script that utilizes cookies. Cookies will prevent pop windows from overloading the surfer, since they allow you to make a decision regarding the frequency of the pop-windows you use. Thirdly, never use more than one pop-window per page. Four, when choosing the design of the pop-window, you can increase the effectiveness by creating a large headline that addresses benefits to the customer. Also consider using incentives and lastly, do not expect the customer to read a lengthy advertisement.

Keep your message simple yet powerful and your pop-windows are sure to generate profits for your site and happy repeat customers.

Thursday, October 27, 2011

How Your Network Affects Your PR Ratings!

It's been long overdue that I've been wanting to talk about how owning a network of web sites, drastically affects your page ranking within Google.

For some of you, you may closely watch what goes on with Page Ranking Within Google with your trusty toolbar, and some of you may not have a clue nor care enough to watch your web site popularity and stay glued to you se ranking like a hawk.

If you've ever considered owning a successful network of web sites, you'll want to start paying close attention as to how your network affects your search positions.

Page Ranking is like an ocean "tide", it comes and goes and then comes back again, feeding a never ending sea of web site owners and keeping them on the shore to watch. What you want to notice is how owning a few "title waves" coming in, will drastically kill your page ranking but increase your search engine saturation.

If you haven't heard the term saturation before, it's merely referred to as the amount of links within your site that gets listed by search engines. So if you have 20 pages within your web site, you should have 20 pages listed in search engines.

If you don't have 20 pages listed, your search engine saturation is lower than it should be and you should concentrate on promoting ALL your pages, not just the main page of your site.

Personally owning a network of sites, and having worked on a network of 180 sites for one client, I've come to the conclusion that if you want to reach a 6/10 Google ranking, don't merely rely on your network to get success
Like I mention in all my articles, search engines are getting smarter and can detect and sniff out a network of web sites created to help one thing, profit.

What you want to do is like I mentioned in a previous article, promote ALL your pages in as many web sites as you can. Find all related material to what you do.

Please don't get me wrong, owning a network is in no way harmful to have. The way a network will work successfully is by at least having one of your web sites already successful and the rest are tailing on it's success.

Trying to start an entire network from scratch is not only ludicrous, it would take a really good chunk of someone's budget just to make sure you would succeed in keeping up with the demand.

All too many times, I see people promote their site for a month or so, realize it's a lot of work and start neglecting it completely. Never give up on your dream, you only have one person to blame, yourself.

Start slow, start with one site. Expand it until you are ready to move onto another on-going project. Always remember that by starting another site within your network will not only bring you more responsibilities but it will be your responsibility to make sure this new web site is successful and that the old one isn't forgotten either.

So in conclusion:
Don't only rely on your network to bring your page ranking up and always look for new sources to improve on promoting all your pages.

Hope this helps all of you!

Friday, October 21, 2011

The Shot Heard Around The World: Google's Endorsement of - Get Google Ads Free!

In April of 2007 "Get Google Ads Free" was launched, and the effect was nothing less than equal to "the shot heard around the world!" Within just weeks people everywhere were talking about it, and other top-notch online marketers were scurrying to sell it as an Affiliate for the company.

But here's a little insight that 99.9% of everyone the world over
doesn't know:

The Product's greatest endorser is none other than Google itself!

That's right. As shocking as it may seem, Google has NO problem with the course that reveals how anyone can get ads on their search engine for Free!

Now, at this point I know you must be curious as to how such a thing is possible, as Google makes its money from the sale of both AdWords (PPCs) and AdSense (where webmasters allow Google to show their ads on their pages).

One might think that any information that revealed how an advertiser could get their AdWords pay-per-clicks free would be damaging to Google, and therefore Google would not want anyone finding out about it, right?

WRONG! It seems that the secret system developed by the retired native New York doctor contains an interesting "twist" that while allowing advertisers to eliminate their AdWords costs, it does not reduce a single dollar in AdWords revenue for Google.

In fact, just the opposite!

I cannot give away the secret here because that's why it's for sale in the first place.

But I can tell you that with the application of what's inside "Get Google Ads Free" that:

- Google loses NO money
- Google actually can make even more M0NEY!
- Advertisers gain an instant almost unfair advantage over anyone
not knowing what's inside "Get Google Ads Free!"
- Advertisers can now afford to outbid their competition!
- Advertisers are not at risk any longer as their advertising
budgets no longer matter!

Wow! And this is just the beginning!

Now, where's the definitive PROOF that Google endorses the amazing system shown in "Get Google Ads Free?"
Therefore, anyone who questions the truth or legality concerning "Get Google Ads Free!" need not fret at all.

Yet, the usual "naysayers" seemed to ignore the obvious fact that if Google had a problem with "Get Google Ads Free!" then we all wouldn't be seeing all the PPC ads at Google each time we type in the keywords and phrases:

- free ads
- free advertising- "Get Google Ads Free"
- free ppc
- free adwords
- "Get Google Ads Free"
- free ppc
- free adwords

And so forth!

Yet, there are many very stubborn, even foolish, among us ...

The Crybaby Syndrome

To be fair, I must also inform you of those who seem to be out to get the company for sharing their amazing secret with the world.

In what seems nothing more than a ploy to get attention, a UK online firm operated by two "wanna-be" law students have a Blog that talks the usual trash about the Product.

The Blog's owner, Rob Scott, talks a big game by claiming the secret system to be nothing short of a scam! He even recklessly throws around the potentially libelous phrase ".con (Oops, I meant .com)" as an attempt at childish humor in order to bash the firm's name.

What's shocking is that this individual is actually a student of law (at least that's what he claims) so one would think that he should perhaps check out the facts before proceeding with such careless remarks.

After all, he admits severally that he "never even ordered the ebook" so how could he truly know one way or the other if it was a valid system - not to mention it is assumed he's at least reasonably intelligent since (according to him) he got into law school, that he would be able to see for himself the firm's Affiliates' ads all over Google, and therefore reason that Google itself is perhaps the firm's chief supporter.

But stubbornness abounds, I suppose.

Ironically Rob says that the only reason he attacks the firm is because "it's a no brainer that this must be a scam," and he got "tired of seeing all those little AdSense ads on his page that people kept clicking on" (which by the way only stood to make him lots of M0NEY!) -- yet he accepts donations on his site as a poor, struggling law student in need of paying for his education, and rather than legitimately earn an income from AdSense with an APPROVED Product.

Sadly, Rob actually censors most of his Blog so that others who wish to post POSITIVES concerning "Get Google Ads Free!" can't even do so. (But what would you expect from a "wanna-be" lawyer?)

He even posts what appears to be an actual response by the firm's lawyer, but which is perhaps nothing more than his own posts disguised and designed to make himself look better (as anyone can see that the dialogue appears "manufactured" instead of genuine).

What some people will do to project themselves as "Savior to the rest of us" and "The People's Advocate." How ridiculous indeed.

Despite the "crybaby" from across the pond, Rob Snot (Oops! I must have meant Rob Scott!) has failed miserably to put even a dent in the firm's sales!

Plus, traffic is on the rise shooting up from an average of 14,000 visitors daily to now well above 20,000 visitors daily (an increase of 42% in daily traffic alone! -- Keep up the good work, Rob!!)

Anyway, don't be dissuaded in your decision to build your online business by eliminating your Google AdWords costs, as the course "Get Google Ads Free!" not only reveals precisely how you can do this, but it goes 10 steps further by giving you all kinds of other amazing strategies I can't even begin to allude to here.

Plus, the e-Course comes with countless resources that go far beyond the usual variety of instantly-clickable extra values!

Lastly never forget that even though quite elderly now, Dr Jon Cohen has even set new records finishing ahead of himself by now
having:

- Grossed over $400 Million in revenues!!
- and SAVED over $100 Million in Google advertising costs!!
- attained a personal wealth above $80 million

...all due to his own system!

Smart Blogging - See How A Blog Can Promote Your Home Business

There are a small number of retailers who truly understand that when you create a blog to promote your home business, it can be an extremely effective way to increase traffic to your business. Proven time and again is the fact that traffic to your site results in more sales for your business.

As a website owner who has their own home business, you will discover that when you create a blog as one of your marketing tools, it is a great way to increase traffic to your website. You can also use blogging to make money as another form of revenue for your business, through adding affiliate links and displaying Adsense ads on your blog.

Have you ever noticed the affiliate links and Adsense ads that are displaying on blogs? This is a great way to gain another revenue stream for your business, not to mention the increase traffic you get back to your site which is another bonus.

Through creating a blog, it gives you the opportunity that will improve the level of customer service you give, by allowing your customers an access to useful information. When your customers can get a better perspective of how you operate your business, they are more likely to buy from you.

Let me put it this way, when I am out looking for a product that I need and a salesperson cannot give me the information that I am looking for on that particular product, I just politely walk away. On the other hand, when I do find a salesperson who can give me all the information that I am looking for on that particular product, I end up purchasing it even if it costs a few dollars more.

Internet marketing works the same way. When you create a blog it will give your customers a better understanding of your service and will strengthen your relationship with your customer (and that should be your goal). Remember, a strong relationship will lead to a successful business.

If your home business is a product sales site, you do not have to blog about your product itself. You need to Blog about the things that are related to your product. For instance, my site is a Christian site on how to get Gods word out to the public, taking different roads and using the internet as a tool. When I start a blog, it is a subject related to getting Gods word out and giving them valuable understanding information according to Gods word.

(Example) If you sell golf clubs, you want to talk about the experience you may have had on the golf course. You can make your customers feel empowered if you inform them to make their own decisions, as opposed to saying, "This is a great product! You should buy it!" The goal here is to smoothly introduce them to your product.
Blogging is a great way to promote your home business, not only does it give you the opportunity to increase traffic, it is also one of the benefits that give you the opportunity to educate your viewers. In turn, you will gain more sales because you are now recognized as an expert who knows what you are doing. Here are four tips to keep in mind when you create a blog.

1. By sharing important information with your viewers, you are gaining customers and giving them a reason to stay on your site longer. It is a proven fact that the more time your customer and potential customer stay on your site, your chances are a lot better they will make a purchase from you. The more your customers return for your valuable knowledge, the possibility is great to make a lot more sales.

2. Your familiar tone of blogging will create a window of opportunity for your customers to see that there is a real person behind your business. The internet is the means of mass communication for conveying ideas or information , by creating a blog you will be adding your own personal nature by what you put into it. This will create that open window of customer trust and loyalty.

3. Get feedback on your site, or your service. Allow your customers to leave comments and find out what changes your customers would like to see on your site and what they would like you to carry. Blogging is a valuable tool, not only do you increase traffic but it lets you communicate with your customers in a friendly way.

4. Why would you create a blog to promote your home business and make it one of your marketing tools? One reason...the links back to your site. These are high-quality targeted hits from the links in your blog. Blogs link to each other as the topics of interest make their way from one blog to the next. Each topic will then point back to the starting place, related topics make comments on each other. As a result, they gain more groups of people that all have something in common and shared interests.